AI visibility through customer experience
Turn customer feedback into visibility – let AI sell for you
Start with a free AI visibility baseline report. It shows how often ChatGPT, Gemini, Claude and Google AI Overviews recommend your business today.
- How often each model mentions you
- Which competitors come up and why
- Recommended actions in priority order
- Free, and the report is yours to keep
More mentions in AI, better conversion on your site
Trustmary automates collecting customer feedback and reviews, publishes them on your website and makes sure they are indexed by every AI model and search engine – which lifts mentions in AI answers immediately and raises website conversion by tens of percent.
Trusted by 1800+ companies all over the world
AI search is already the start of the buying journey
Your reviews and customer feedback have to be findable by AI too. AI doesn’t show ten links; it recommends three to five and backs the choice with sources it trusts.
50%
of consumers already use AI search
70%
of AI search use happens early in the buying journey
44%
of people already treat AI as their primary information source
60–65%
of Google searches end without a click
300%
growth in traffic from AI in a year
2×
conversion rate compared to other traffic
Sources: McKinsey & Company 2025 · Rand Fishkin & Datos/Semrush · SparkToro · Muck Rack, Brandlight, Conductor, Authoritas
A typical customer buying journey with AI
The customer asks AI for recommendations, checks how trustworthy the options are and finally gets in touch. At every step the answer is built from different sources. AI and search engines weigh content produced and verified by customers themselves most heavily.
1. The customer asks AI for recommendations
2. The customer verifies trustworthiness
3. The customer gets in touch
Three stages, three kinds of question
At each stage the customer searches differently, and the sources AI uses for its answers change with the context.
Comparison searches
”Which company do you recommend in industry X in city Y?”
AI suggests three to five providers on average. If you are not on the list, you do not exist as far as customers are concerned.
Brand searches
”Is Company X trustworthy?”
AI helps the customer check a company by digging up more sources around it.
Confirming the decision
The customer lands on your site
AI answers the follow-up questions that come after the first contact.
What are the answers built from?
AI does not invent answers. It assembles them from three content types, and weighs them differently.
1. Content produced by customers
Reviews, feedback, forum threads, social posts and comments
Trustmary automates this. Note: most companies lack fresh, verified reviews – this part is entirely in customers’ hands.
2. Third-party content
Press articles, interviews, partner content, studies and comparison sites
Trustmary strengthens this. The profile page is a third-party source.
3. Content produced by the company
Service descriptions, blog articles, FAQs, reference stories and social posts
Most companies focus on this part only.
Which sources sit behind the content?
Sources are chosen by context and trustworthiness (E-E-A-T). Every language area and context has its own. When AI has access to verified customer experience data, it consistently prefers that as its primary source and justification. Open companies therefore rise in AI answers more strongly and more often than others.
Customer experience data
Trustmary – the only one that publishes customer feedback for AI to read.
Qualtrics · Medallia · SurveyMonkey · Typeform · Feedbackly · Questback – feedback stays inside the company, AI never sees it.
Review sources
Trustmary · Trustpilot · Booking.com · Google · Tripadvisor · App Store · Google Play
Forums and social media
Reddit · Quora · X · TikTok · Facebook · Instagram · YouTube · LinkedIn
Media
BBC · The Guardian · Financial Times · Forbes
Comparison sites
G2 · Capterra · TrustRadius · Software Advice
Your own website
Bing · Google · Your site
Why is Trustmary such a strong source?
Trustmary surfaces authentic feedback and reviews collected from all customers. It confirms what the customer experience really is, which is why it becomes a top-three source immediately, in every industry. Other sources tell AI what a handful of customers wrote in public. A Trustmary profile tells it what your entire customer base answered.
| Trustmary | Review sites | |
|---|---|---|
| Public reviews | ✓ | ✓ |
| Feedback from the whole customer base (NPS, open feedback) | ✓ | – |
| Analysed themes: where you succeed, where you improve | ✓ | – |
| Service and service-area details | ✓ | – |
| Fresh, automatically updating data | ✓ | – |
| Methodology on show (sample, period) | ✓ | – |
How does Trustmary work?
Collect · up to 10× more responses than ordinary surveys
Feedback and reviews in one survey
Measure customer experience, collect open feedback and ask for a review in the same branded survey. Automatically, at the right time, from the right customers.
Understand · track and improve customer experience across the company
Feedback turned into analysed customer experience data
Automated reporting, smart alerts and AI analyses condense feedback into themes and tips.
Show · on your website, in search engines and in AI answers
Excellent customer experience on show in every channel
Publish reviews and customer experience data on your website, on Google, on social media and on an AI-optimised profile that ChatGPT, Gemini and Perplexity read.
Not a monitoring tool, not an agency. Trustmary produces the customer experience material they measure and optimise.
What is the Trustmary profile page?
It puts the foundation of AI visibility in place. Trustmary has a high domain rating: 83.
Findable basics
Company basics
- The profile page carries fresh, recognisable details about the company
- Cross-linking with your website helps search engines and AI tools understand that the profile belongs to you
The whole customer base
Analysed customer experience data
- Beyond public reviews, the profile shows customer feedback more broadly
- Pre-analysed, structured customer experience data lowers the load on AI search and makes the data more valuable as a source
The right searches, the right areas
Services and service areas
- Personalisation and constant updates make AI favour the profile as a source in the searches that matter to you
- Service and area details linked to open customer experience data make sure you come up as an option in relevant comparison searches
Openness and authentic customer data are the most valuable source material
More than half of consumers already use AI search, and 70% of that use happens early in the buying journey. AI does not show ten links. It recommends three to five and backs the choice with sources it trusts.
Authentic customer experience data collected and published with Trustmary is the best possible evidence of how well a company actually serves its customers – and AI models know it. That is why Trustmary becomes a top-three source, and why the companies using it benefit immediately from committing to showing and improving customer experience in public.
- Authentic customer experience data collected from customers
- A verified source with a high domain rating
- AI-friendly distribution and indexing
Favoured by every model: ChatGPT · Gemini · Claude · Perplexity · Meta · Copilot · Google AI
41.76%
trustmary.com share of third-party sources in brand searches
33,500 brand searches · ChatGPT, Gemini, Perplexity
+90%
more mentions in relevant comparison searches in a month
11,697 responses · 16 industries · GPT, Gemini and Perplexity
Trustmary benefits – the investment pays for itself right away
Six benefits you get once Trustmary is in use.
Automated collection
Trustmary saves expert time by automating feedback and review collection at the right moment from the right customer.
All data in one place
Trustmary collects, manages, reports and analyses feedback and reviews in one place.
Real-time understanding of customers
NPS, stars and open feedback are visible instantly. Ready-made quotes are picked from recommendations and the team stays informed.
Conversion and sales growth on your website
Reviews on the website increase demand by more than 20% on average.
Visibility growth in AI search, AI chats and search engines
The AI-optimised profile shows up in ChatGPT, Gemini and Perplexity, and reviews also flow automatically into search engines (Google, Bing).
Trust in comparison and brand searches
Authentic customer experiences make sure AI recommends your business as a reliable option.
Case studies show real life results
Businesses across the globe and different industries have achieved great results with Trustmary.
Case Kattotutka: Over 60% Increase in Contact Requests
Hohdepinnoitus: Customer Insight at the Heart of Growth
Oivatek: 127 Reviews in Six Months, 75% Survey Completion Rate
Balkonser: Turning NPS Data to Better Decisions and Growth
Jalonom: The Power of Feedback Surprised The Family Business
Potters Resorts Collects 37% More Reviews with Trustmary
Vainu: Better Feedback Leads to More Sales
Perintäritari: Customer Feedback Is the Best Marketing
Balanced Growth Boutique: Improving Google Profile and Website with Reviews
Case Wannado: Feedback Tripled with Trustmary and CRM
Sellai Oy: Improving the Product and Acquiring More Customers with Reviews
Potters Resorts Collects 37% More Reviews with Trustmary
Vanajanlinna: €40,000 Worth of Contact Requests from Website in 2 Months
What kind of companies is Trustmary for?
Trustmary is built for service-led B2B and B2C companies that acquire new customers continuously and whose customers care about seeing the experiences of those who bought before them.
Home services
Renovation and maintenance work where the customer compares providers before getting in touch.
- Kitchen renovations and fittings
- Ventilation and HVAC service
- Roofing
- Plumbing and drainage
B2B SaaS
Software where the decision is preceded by comparison and reading reviews.
- B2B software and SaaS
- IT services and security
B2B professional services
Services where trust in the expert closes the deal.
- Recruitment and staffing
- Corporate gifts and promotional products
- Training and coaching
- Accounting and finance
Does that sound like you?
AI visibility from €1,990 a year
Start with the profile page and review imports. Expand into collection, widgets and integrations as the need grows.
AI Visibility
€1,990 / year
Securing AI visibility with reviews
- AI-optimised profile page
- Review imports (1 source)
- Manual collection by link, QR code or embed
- Up to 60 responses / year
- Chat support
Starter
€2,990 / year
Customer experience everywhere online, automatically
- Everything in AI Visibility
- Review widgets for your site
- Survey automations, Open API & Zapier
- Reporting and alerts
- 120 responses / year, 3 review sources
- A named support contact
Business
€5,590 / year
Ready-made integrations and full automation
- Everything in Starter
- All integrations
- Whitelabel
- 600 responses / year, 10 review sources
- 25,000 widget views / month
Enterprise
€9,990 / year
A tailored package for a larger company
- Everything in Business
- Extended support and custom limits
- 6,000 responses / year, 20 review sources
- 250,000 widget views / month
Prices excluding VAT. Every tier includes onboarding support.
Automate and integrate
Trustmary seamlessly integrates with your other daily tools, and creates automation flows that make your work easier.
From people to people
We are here to help!
Trustmary is made in the world’s happiest country, Finland, and used worldwide. We trust in human touch and our praised support team is there for you. Not just a software but dedicated support for your success.
Let AI sell for you.
Start for free or order the baseline report, and we will show you what AI says about your business today – and what it could say.
Our mission is to restore trust between businesses and customers
The world is full of distrust, and we want to change that. Customers deserve authentic, impartial opinions to support their decisions. We help companies grow with genuine customer feedback and by showing it transparently.