8 Branded Google Review Widget Templates

Trustmary teamTrustmary team
Last edited: September 20th, 2023

Get the perfectly tailored Google review widget for your website in a few clicks.

Add Google reviews to website
google review widget

There are many Google reviews widget providers, but they aren’t equal. Actually, we did a comparison of the 14 best review display tools.

According to our customers, the best Google reviews widget:

This article guides you through the principles of why Google reviews are a valuable addition to your digital marketing and introduces you to 8 branded Google review widgets that you can start using right away.

If you’re eager to implement Trustmary’s Google review right away, here’s a short tutorial:

What Are Google Reviews?

What even are Google reviews? Where can I find them? How can I use them?”

If this sounds like your thoughts, here’s a quick explanation.

Google reviews are reviews written by customers about your business – on Google, of course. In order to have Google reviews, you must have a Google Business profile.

When you do a Google search on a business or look them up on Google Maps, you will see their possible reviews under the business name and information.

google reviews pop up on google search for businesses

Google reviews include a star rating and a comment by the user. The users are logged in to Google or using a Gmail account, which makes Google reviews more trustworthy than anonymous reviews.

If you don’t have Google Business Reviews yet, check out Trustmary’s solution for collecting more organic Google reviews.

In case you already have Google reviews, but want to see how they’d look embedded on your website, type in your location below ⬇️⬇️

Trustmary’s review widget automatically fetches your brand colors, fonts, and other branding elements from your website to ease the process for you.

No need to find those color hex codes or fonts from a list. Your widget will fir your brand perfectly right from the get-go ❤️

Why You Should Embed Google Reviews on Website

Reviews are one of the most effective ways to convert website visitors into leads or customers.

It considers all industries and all types of businesses.

If you don’t have reviews on your website, people will go and search for them somewhere else.

Do you want external review sites to dictate the narrative of your business?

Of course not!

You can take the control back by embedding Google reviews on your website.

Installing a Google review widget leads to following benefits:

1. Build Trust 

You need to earn the customer’s trust immediately after they land on your site.

Otherwise, they will be looking for other options.

Building trust and credibility is tricky because people don’t believe what you say.

Everyone knows that you are a company trying to sell something. Of course you will try to impress the potential customer!

You need to show that there are people who trust and like your brand.

Only the opinions of actual customers can help new prospects realize your value.

Positive Google reviews are one of the best ways to highlight actual customers’ opinions.

building trust with reviews is crucial for companies of all sizes

2. Utilize Social Proof

Social proof is a huge thing in marketing.

People’s purchase decisions are heavily influenced by what other people do and say.

We are especially affected by the opinions of our peers and people we identify with.

Thus, online reviews from other ordinary people act as a persuasive marketing tactic. 

The more reviews you are able to showcase, the better.

3. Improve Your Website

If you are a small business, the chances are that you don’t have enough resources to perfectly optimize your website. 

Embedding a Google reviews widget is an easy way to elevate your website without coding skills.

A branded widget is a great eyecatcher and might even work as an interactive piece of content.

It can bring movement to your otherwise static website.

Can you imagine? A free and easy way to engage website visitors!

4. Provide Useful Information

Reviews often include valuable information that your website might not include.

When you display Google reviews on your website, you let your customers be your copywriters.

And they’re the best kind!

Previous customers know exactly what information potential new customers need. After all, they’ve experienced the same pain points and found a solution from your services. 

5. Improve SEO

There are many ways in which reviews affect your search engine rankings.

Google loves relevant keywords, and well-written Google reviews are full of them! They help Google to identify what you do and show your site in relevant searches.

On top of that, Google loves websites that are able to engage visitors and keep them on the page for a long time.

Google review widgets can help you with that, too.

Visitors will spend a longer time on your site reading reviews and playing with the dynamic widget.

And what does better SEO performance do for your business?

More traffic!

google loves reviews on your website when they include the google review rich snippets

6. Ultimately, Get More Customers

All of this leads to a simple equation.

More visitors + more engagement + more trust + better information + peer pressure = more customers!

Authentic Google reviews on your website are one of the easiest, fastest, and cheapest ways to boost your customer acquisition efforts and increase conversions.

Are you willing to give it a try?

How to Embed Google Reviews Widget on Website

Installing a Google review widget can look different depending on which service provider you choose.

However, let’s talk about Trustmary.

We are not afraid to state this:

Trustmary is the fastest and easiest way to add Google reviews on your website. An additional bonus is that you can also request even more fresh Google reviews while showing your existing reviews. A real win-win situation.

You can do it in just three simple steps:

  1. Type in your Google My Business location. Trustmary will automatically fetch your reviews and create a widget for them.
  2. Copy the Google reviews widget code snippet.
  3. Paste HTML code snippet to your website.

If you want, you can customize your widget in an easy widget editor. The changes will be automatically updated on your website.

adding the google review widget to your website

Additionally, Trustmary will automatically import new Google reviews. You don’t have to do anything manually after you have implemented the widget for a first time.

That’s not all: Trustmary also automatically prioritizes your best reviews! There are a few factors that Trustmary takes into consideration:

  • Star rating. The 5 and 4-star reviews are shown first.
  • Fresh reviews. The most recent reviews take priority over older ones.
  • Length. Longer reviews are found to be more effective, which is why Trustmary favors them.

Trustmary can also import your reviews from these sources:

The Google review widget works on all major CMS and website builders, including:

Now, let’s see what kind of widgets you can use on your business website.

Review widget for Google Reviews – Free!

You can get started with Trustmary by embedding our free Google reviews widget called “Review widget”.

The widget is perfect for your homepage, as it takes little space but showcases many reviews at the time. While displaying existing reviews, you can ask to write a review on any third-party source you want. All you need is a review link from that source.

This Google reviews widget is also a great attention grabber.

You can also import reviews from all other third-party sources, including for example Facebook, G2, and Capterra.

Get started immediately by typing in your Google location:

7 Google Review Embed Widgets to Choose From

If the Review Widget is not your cup of tea, there are many other alternatives to choose from that you can embed as inpage widgets.

Trustmary also has plenty of popup review widgets to choose from.

Carousel Showcase

The Carousel showcase widget is a classic choice. It’s one of our most popular widgets for homepages and landing pages thanks to its simple layout.

Review Carousel is elegant and adds a dash of interactivity to your page, as visitors can move the cards forward or backward.

If you’re unsure what are your most impactful reviews, Trustmary’s AI score will help you determine which reviews to show.

Wall of Love

Wall of Love is perfect for showcasing text and video reviews. If your Google reviews are left by users with profile pictures, their images are put in the spotlight.

The best place to use this widget is on a specific review page.

Overall Rating Widget

If you have reviews spread across different third-party platforms, try adding the overall rating from each of them to your website.

This reviews widget puts your star ratings in the spotlight, and is best to use it in-between different elements of your website. Or even above the fold to convince your visitors the second they land on your site.

Star Review Listing

A Star Review Listing is a simplistic and clear way to embed your Google reviews.

Like the Wall of Love, it’s best used on a separate reviews page. Especially if you want to display many reviews with this Google review widget.

However, you can hand-pick just a few reviews and fit them into a smaller space like a landing page. Here you can add very detailed reviews on top to catch the attention of your website scrollers.

star listing review to my website to add google reviews

Review Showcase

The Review Showcase widget highlights your positive reviews in simple blocks.

If you import reviews from multiple sources and use them in this widget, your website visitors can filter reviews based on the source.

Double Testimonial

Double Testimonial can, despite its name, feature more than two reviews. However, the optimal amount is 1–3 testimonials.

It’s a static and classic design that works best for longer reviews. The profile pictures are in a big role in the widget, so make sure you choose reviews that have those.

Hero CTA Google Reviews Widget

Add your most powerful Google reviews to above the fold with this stylish Hero CTA widget.

best hero cta widget for embedding google reviews on website

Try Popups to Add Google Reviews

If you aren’t using popups on your site, the chances are, you’re missing plenty of leads.

Popups are great because instead of being located on the page, they appear on the corner of the page. They don’t disrupt the website design in any way.

You can configure the pop-up to your desired pages.

Choose the pages carefully, as the pop-up might distract the visitor from other elements on the page.

google review popup to add on any website

Customize Your Google Review Widget

As stated before, you can customize the Google reviews widget theme to better fit your brand.

Modify the colors, fonts, contents, and other elements of your Google reviews widget.

Customization is easy: just use the widget editor and make the desired changes.

The live widget is automatically updated whenever you change it. No need to touch the code again.

Best Widget for Google Reviews

Google reviews on your website help you make the most of your existing website traffic

They increase trust and make your website more engaging, thus effecting SEO and customer experience.

All this leads to more customers and more sales.

Trustmary is the most reliable customer reviews widget that works on almost any website.

It reduces your manual workload by importing new reviews automatically, and prioritizing the best reviews in the widget.

Trustmary’s Google review widget is free and very easy to use. We believe we have the simplest onboarding you have ever experienced!

Are you ready to increase your credibility and get more customers from your website?

Embed Google reviews widget to your website for free today and start seeing results immediately!

Further Reading


Do I need a widget for Google Reviews?

If you have Google reviews, you should definitely start using a free Google reviews widget for your website. It helps you build trust and get more customers from your website. Check out Trustmary’s easy Google Review Widget.

What is a Google My Business review widget?

A Google My Business review widget is an element that you can install on your website, and it showcases your business reviews from Google. Trustmary offers a free and easy solution that requires no coding and works on any website. Try your first free Google review widget.

How to get Google customer reviews?

In order to get positive customer reviews on Google, you must provide an excellent customer experience. On top of that, you can ask your customers to leave reviews: this enhances your likelihood of getting positive reviews. There are also a number of other ways to get more Google reviews.

Where can I use Google reviews widget?

Trustmary’s Google review widget is compatible with almost any website. You can add the widget to your WordPress website, Shopify store, Wix, HubSpot, Squarespace, and many others. It’s done with a simple copy and paste code snippet. 

How to embed Google reviews on website?

Trustmary has a 3-step process to easily embed a Google review widget on any website. 

  1. Type in your Google My Business location
  2. Copy the embed code snippet.
  3. Paste code snippet to your website.

Are Google reviews widgets GDPR compliant?

Trustmary offers GDPR-compliant services, as the company operates in Finland. You can read all about it in our legal overview.

Trustmary is the most effective way to convert more sales by improving digital trust.