We help companies transform their happy customers to high-converting video testimonials that has been proven to boost sales. Available all over USA and Europe.
Below is some examples of video testimonials that we have made for our customers in different parts of USA.
In customer testimonial video a happy customer shares his experiences about the product in his own words. The effectiveness of customer testimonial videos has been proven many times in research but the mechanism is not completely clear.
There is certain elements of social proof it brings into table that definitely play a part in it, that have been studied as early as 1951 by the likes of Solomon Asch.
But a big part of the effectiveness are also the words the customer uses to describe the benefits he has received from using the product and service. As the customer usually speaks in words that other potential customers in the market really understand, it is quite rare that the Customer tesmonial video, would be completely off the mark.
If you talk about research related to customer testimonial videos, there is a lot of studies and data over the years. Starting from as fundamental findings as figuring out that if there is two products, usually the customer chooses the one with more testimonials and reviews. To more specific findings of 92% b2b decision makers being more likely to buy after seeing a testimonial.
Even tough there is a lot of research to go trough if you really want to get a good grasp on the effectiveness of customer testimonial videos, one thing that all the research literature and data supports is the fact that customer testimonial work as a positive signal towards a purchase.
And on a related note everyone probably already knows that video is the format everyone really wants to see more of.