Jump on the jobseeker’s boots for a moment. You are looking for a new job and you have many potential options.
You are wondering which of the options would be best. Everyone’s salespitch sounds good, but you’re not sure what’s the best place for you.
You google to find out whether current or past employees have experiences with different employers and call your relatives to ask if they had heard anything. Some companies give you more information through your relatives, from some you dont hear any experiences from your relatives and you depend on search engines. In most companies you will not find any information from their employees.
However, one firm jumps out. You can find real experiences of employees with video and text. In addition, one video has the experience of an employee working in a similar job you would go for, and he or she is in a similar situation with his or her family.
You accept the job in question.
Employee experience at the hearth of recruitment
Employee stories and experiences in video or text play similar role in recruitment as references in sales. No matter how good your product is, it is hard to close sales if you dont have references. Some may convert, but permanently at a lower percentage than if you would have used references.
In marketing, the value of references has already been learned, but in recruiting people are a bit behind in it compared to marketing.
Building employer brand is kind of trendy, but when you talk about it, often times you forget it is 2019. The target audience receives a huge amount of marketing messages every day. Company telling that employee can earn up to 100k$ a year is not credible. Employee telling the same can be.
In contrast experiences from people working at the position you are recruiting for are something they trust a lot more than your own message.
Employee experiences to support culture creation
While the main purpose of employee experience is to get more people to apply for a job, they also communicate to people who don’t fit the company culture that the place is not for them.
For example, if employees tells on a video about how they like to spend 12 hours a day at work, and this is part of the core of a company’s culture, then it is unlikely that a downshifter will fit in, nor will they apply after watching the video.
This is one of the most important upsides of employee experiences. Companies have different people for different roles, and people want to hear experiences from people they can identify with and who are in similar roles.
So if your company recruits a lot of people for different roles, then it is worthwhile to have many employee experiences. Just like for a 40-year-old mum it’s not terribly telling if a 20-year-old bodybuilder is the reference when selling a workout program. On the other hand, the experiences of another mum are interesting and make her more likely to buy.
In summary of employee experiences
Employee experience should be at the heart of modern recruitment. They help you create a better image as an employer and you make sure that you are able to recruit people who fit your culture. In addition, the recruitment process as a whole will be streamlined when good candidates do not leak to competitors at the end of the process.
If you are interested in enhancing your recruitment through employee experience, check out our services!