One of the best ways to boost your conversion rates is to communicate trust to your website visitors. Enabling visitors to see your customer experience is most efficient when it comes to building trust. This type of practice is conveniently called social proof. Fortunately, you don’t have to do it manually. You can streamline the entire process with social proof software.
While social proof software can help you get that strong trust signal, boost lead generation, conversion rates, and sales, it is hard to pick the right one for your company. To help you out, we have reviewed all the available options on the market.
Below, you can find 12 social proof software solutions to increase conversion rates. But before we get technical, let quickly recap what social proofing is.
What is social proofing?
Social proof is a psychological concept. It is based on the idea that people tend to do the same as large groups. They believe that if many people are doing something, it must be the right thing to do. This is why they don’t spend too much time thinking about it, and instead, just replicate other people’s actions.
This brings us to social proofing. Social proofing is a marketing technique specifically beneficial for online stores. Customers in online stores don’t have access to the same commodities they do in their brick and mortar counterparts. Still, more than 90% of online customers want to research products before they buy them.
The social proofing efforts are designed around modern customer needs. They should enable them to get the general idea about your brand and the specific products they are looking for.
Social proofing encompasses different actions. For instance, you can share positive reviews or publish customer testimonials on your home page and landing pages. Influencer endorsements also count as social proofing.
Growing your social media following and facilitating social shares also counts towards your social proofing strategy success. Now, since we got this out of our way, let’s see what kind of software can help you with it.
What kind of software can help me with this?
The type of software that can help you streamline your social proofing activities is social proof software. Instead of using different tools to capture, store, and publish your customers’ shopping behavior, reviews, and testimonials, social proof software enables you to do it from one place.
For instance, a social proof tool can help you count the number of total purchases on your online store and publish it in a visible location so that all visitors can see it. Other solutions help you capture customer reviews in real-time or send an automated follow-up email after the purchase.
However, not all social proof tools are the same. Some are more robust than others. Some of them are more convenient for beginners. Others require some technical knowledge and previous experience. Below, you will find 13 social proof tool reviews so that you can make a smart decision and get the right tool for your business.
Trustmary is a social proof tool that does not just help you use social proof effectively but also helps you gather more social proof from your existing customers.
What makes Trustmary different is the fact that it integrates with your CRM so that you can gather feedback, get more social proof and leverage the social proof on your website through one platform. This end to end solution enables ways of using social proof that is unmatched in the industry for companies who have a customer base and active lead generation from their website.
Trustmary is designed for sales organisations that look to generate leads from their website and is really something you should consider if you have happy customers and are looking to generate more leads from your website.
SocialProve is a simple yet very efficient social proof tool. It brings familiarity to both your desktop and mobile website version. SocialProve enables you to display a real-time on-site notification to your visitors.
You have the freedom to choose what the notification will showcase. For instance, you can tell your visitors how many people purchased a particular product in the last seven days or how many people are currently looking at the same web page. You can also notify visitors about recent orders.
SocialProve can help you fuel your social proofing strategy. It can be instrumental in creating a sense of urgency and fear of missing out.
It is a relatively easy tool to use. You can integrate it with your website without writing a single line of code. All you have to do is copy/paste SocialProve code anywhere in the <head> section of your home page. Once you do it, you can log into your SocialProve dashboard and easily create Live Activity, Activity Combo, Live Count, or Visitor Combo notifications.
The tool comes with out-of-the-box notification templates. However, if you choose, you can completely customize notifications, change language, enable visitors to disable notifications, and add links to your notifications.
It supports integration with several platforms and software, including Google Tag Manager, WordPress, Wix, Zapier, click funnels, etc.
There are three distinct SocialProve subscription plans, starting at $29 per month with 25,000 notifications.
Proof is a reputable tool in the social proofing software niche. Today, it offers two different products under the same platform. Proof Experiences help users deliver personalized online experiences to website visitors. And Proof Pulse is a tool built to help you boost conversions and sales via social proofing.
Proof Pulse is very similar to Social Prove. It is a straightforward tool to use. It is based on notifications that you can publish on your live website to communicate trust and create a sense of urgency.
Proof Pulse also has some code names for notifications. Hot Streaks refers to notifications that show the total number of people who have taken a specific action on your website. Live Visitor Count is a notification type that indicates the number of people viewing a particular web page or an entire website.
Recent Activity refers to notifications that showcase real people with their geo-locations that have taken action on your website.
Proof Puls also offer great analytics to help you assess the impact of notifications on your lead generation, conversions, and sales.
It also supports customization enabling users to change notification looks, position, timing, and set custom display rules for every social proofing campaign.
Proof Pulse offers six unique subscription plans. The price starts at $29 per month, and it is based on the number of unique visitors you get per month.
Constant Contact is a software suite tailor to cater to the needs of online businesses. While the tool comes with a website builder and SEO tool, we will focus on the features that facilitate social proofing and target conversion rates.
Constant Contact email marketing feature can help you outshine the competition with great looking and informative emails that arrive right when your potential customers need them. The tool comes with an intuitive, drag-and-drop email editor. You can use it with minimal technical knowledge to create stunning emails.
Furthermore, Constant Contact offers marketing automation features. You can automate your email marketing to anything you can imagine ranging from welcoming new subscribers to setting smart triggers for email series.
When it comes to social proofing, Constant Contact does a marvelous job integrating social media marketing with email marketing. It comes with everything you need to expand your social media presence, grow your audience, and communicate trust to your target customers.
Constant Contact allows you to use paid ads on all major social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. You can share your email on a post-by-post basis too. The tool also comes with a convenient post scheduler so that you can prepare multiple posts in advance and schedule their publish times.
The reporting and analytics features are there as well. You can even directly respond to comments and messages from one place.
Constant Contact has two plans, with the price starting at $20 per month.
If you are using WordPress, you should check out Thrive Ovation. It is an all-in-one WordPress plugin built to help you benefit from social proofing. Thrive Ovation enables you to develop and use a testimonials library for your online store.
Thrive Ovation comes with some compelling features. For instance, you can use positive customers’ comments and transform them into beautiful testimonials with one click. The plugin automatically copies and pastes the customer name, picture, and comment into your testimonials library.
The plugin also has support for Twitter and Facebook. If one of your customers leaves a positive review or mentions your product or brand, Thrive Ovation can pick it up and import it into your library.
The testimonials library comes with some neat features too. You can label the testimonials as Ready For Display, Awaiting Approval, Awaiting Review, Rejected, Untagged, No Picture, and more. It streamlines testimonials management.
The plugin also enables you to send the approval email to a customer and make sure the customer accepts the testimonial. This will help you add more authenticity to your website and appear even more trustworthy.
With Thrive Ovation, you can publish testimonials anywhere you want – homepage, product pages, or landing pages. There are several professionally designed testimonial templates, but you can customize them how you see fit.
The Thrive Ovation WordPress plugin will set you back $39 for a single site license.
Repuso’s team decided to choose a simple ad line to promote the software “Collect social proof reviews, showcase on your website.” This line sums the Repuso to the point. It streamlines ratings, testimonials, and reviews collection and enables users to publish them on the website easily.
Repuso integrates with social media platforms. Once you connect it with your social media channels, it will automatically look for your brand and product mentions and grab the reviews for you. When it comes to Repuso testimonials collection practices, you can also take matters into your own hands. It comes with handy widgets you can use to invite customers to leave their reviews on your website.
Every review that the tool collects ends up in the testimonials library, which you can access via the Repuso dashboard. You can publish reviews, ratings, and testimonials anywhere on your website. You can do so inline or use a Repuso floating widget to make a testimonial prominent.
When it comes to integrations, Repuso doesn’t fall behind the competition. It supports integration with dozens of tools and platforms, including Facebook, Twitter, Instagram, Zendesk, iTunes, Google Play, and more.
Repuso comes with three subscription plans starting at $9 per month.
Crowdy.ai is another social proof software built to help online-based businesses boost conversion rates and increase sales. However, Crowdy.ai stepped up the social proofing game allowing its users to capture and publish video testimonials.
Crowdy.ai video testimonial feature is easy to use for both business owners and customers. All you have to do is ask customers to record a video via a simple survey, and the tool will do the rest for you. You can also use it to find existing videos on Facebook or YouTube and publish them on your website.
To add authenticity to testimonials, Crowdy.ai integrates videos with the social media profiles of your customers. It uses cutting-edge technologies to deliver videos to your website without slowing it down, thus ensuring a premium user experience.
Crowdy.ai also comes with a survey builder. Survey builder features a library of white-labeled testimonial forms and rating surveys. You can customize them to complement your website. The tool also allows you to record a video of your own and politely ask your customers to leave a review.
You can choose to display the ratings and testimonials anywhere on your website. The tool also has a rich snippet feature, which you can use to add ratings to Google search result pages.
Crowdy.ai offers three subscription plans starting at $7 per month.
Yotpo is a comprehensive, eCommerce marketing platform. It comes with many marketing features, and some of them are tailored to facilitate your social proofing efforts. Let’s start with reviews and ratings.
Yotpo leverages in-mail technology to help you launch a big scope review and rating collection initiative. This feature will help you collect site and product reviews, product ratings and build helpful Q&A pages to boost conversion rates.
You will have access to pre-made email templates. You can customize all templates or build one from scratch to boost those email open rates and review completion rates. Yotpo is very easy to use and integrating it with your website is a smooth ride.
Publishing reviews and ratings is a walk in a park. This social proof software allows you to publish reviews and ratings at key conversion points across your web pages and website. Whether you want it on the checkout page, category page, or product page, you can do it with a simple click.
The email dashboard offers instant insight into analytics. You can see how many emails you’ve sent, how many of those were opened, and how many reviews and ratings you’ve managed to collect. Conversion dashboard will help you assess the success of your social proofing strategy.
Yotpo also comes with rich snippets, Google Seller Ratings, and Google Shopping Ads to help you boost your brand reach and drive more traffic to your website.
It offers free and premium plans. The price is only available for customers who request a demo on the official website.
Provely focuses on providing its users with real-time social proof. This social proof software excels at making things easy for end-users. Adding Provely to your website is a two-step process. First, you need to create and design your pop-up widget. There are several presets you can choose from.
Widget customization is also straightforward. You can choose a template and set the color scheme appropriate for your website. Once you create a widget, all you have to do is copy/paste the code to your website, and you are ready to go.
Provely offers two types of pop-ups – live and past data. Live pop-ups will showcase lead and sale notifications to website visitors in real-time. Past data pop-ups will show historical sales and lead notifications. You can test both of them to discover which one is the better option for your specific marketing needs.
Users can also set location and frequency. The location allows you to display pop-ups only to visitors coming from specific geo-locations. The frequency setting is pretty much self-explanatory. It will enable you to set how often you want the notifications to pop-up to a website visitor.
Provely offers three subscription plans with the price starting at $17 per month.
Shared Counts is a simple WordPress plugin to help you communicate your online content’s credibility to your website visitors. The plugin enables you to accomplish two things. First, it offers visitors a convenient way of sharing your content on social media. It supports all major social media platforms, including Facebook, Twitter, and LinkedIn.
Your visitors will be able to spread your word with a simple click on the appropriate button. The second thing Shared Counts accomplishes is social proof via Share Count Total. When a visitor arrives at your website and sees that you have something that hundreds of people shared, they will see you trustworthy.
Shared Counts buttons can be customized to complement your website design and layout. There are several styling options to make Shared Counts buttons website-friendly. You can also choose where you want to display the buttons, be it before or after the content.
The plugin is light, and it won’t affect the website loading speeds even on websites that have millions of unique visitors per month.
The best thing about it is that it is free and regularly updated.
OptinMoster is a powerful digital marketing tool built to help you generate more leads and boost conversion rates across the board. OptinMonster delivers one of the best and most visually appealing pop-ups on the market.
You can use it to make engaging marketing campaigns, capture new subscribers, and communicate trustworthiness. The tool allows you to transform any element of your website into an opt-in form. You can target your visitors with specific campaigns based on their online behavior or geo-location.
Although comprehensive, OptinMonster is easy to use. It comes with a drag-and-drop builder and dozens of professionally designed templates. The pop-ups are optimized for screens of all sizes, and you can customize them to achieve specific goals.
The tool supports many different pop-ups. Whether you want to use a fullscreen welcome mat or a non-intrusive lightbox pop-up, you will be able to do it all with OptinMonster. You can have multiple campaigns in place and set a smart trigger for each one of them. For instance, you can use exit-intent, scroll, inactivity, or timed display triggers.
Furthermore, OptinMonster offers in-depth analytics so that you can make changes on the go to improve your conversion rates. It supports integration with other software, including social media platforms, Salesforce, MailChimp, ZenDesk, and more.
OptinMonster offers four unique plans starting at $14 per month.
Wouldn’t it be great if you could be able to stream social media mentions of your brand and products in real-time on your website? SmashBalloon is a WordPress plugin that makes it possible. While it is a plugin, its features and use cases clearly define it as a social proof software.
SmashBalloon can display any social media content on a WordPress website. It supports Instagram, Facebook, Twitter, YouTube, and Facebook Groups. Installing SmashBalloon is easy. The plugin is easy to use. You can make beautiful social media feeds without writing a single line of code.
The social media feeds are optimized for desktop and mobile devices. You can customize them to match your website design and branding. If you have more than one social media channel, SmashBallon will be able to integrate into all of them. It uses cutting-edge technologies to enable fast and smooth loading times without affecting your website experience.
SmashBalloon drop-down box can be published anywhere you need it. If you place it on your landing and product pages, you will be able to provide social proof and boost your conversion rates.
You can get the plugin separately for every supported social media platform or get the all-in-one bundle. It is available in four different subscription packages, with the price starting at $39.20 per year.
Boast is a versatile social proof software. It comes with many features, and it’s surprisingly easy to use. Unlike other tools we’ve covered so far, Boast will help you collect and publish testimonials and reviews in all available formats – text, audio, and video.
To start collecting the testimonials, you need to paste the Boast snippet of code into your website’s HTML code. You can also directly share the Boast link via email to expand your social proofing strategy. The software also has a comprehensive dashboard. You can use it to track all testimonials, both pending and approved ones. In the testimonials library, you have access to features such as edit, tag, and approve.
Keep in mind that only the approved testimonials will get on your website. Make sure to visit your testimonials library for some testimonials management regularly.
Boast supports integration with Google Analytics, YouTube, Facebook, WordPress, and MailChimp. You can leverage the integration capabilities to push the testimonials across different channels and build credibility with your prospects.
Boast offers four subscription plans, with the price starting at $16 per month.
We’ve covered 12 social proof software solutions you can use to increase conversion rates. You’ve probably noticed that each one of these tools tackles the social proofing challenges in a unique way. Some are focused on displaying engaging notifications, while other streamline testimonial and review collection and publishing.
Since every online business and target audience is unique, we will let you decide which one to choose. Always consider your business and marketing goals before making the final decision.