Lead generation became one of the most important goals for companies in the eCommerce vertical. But it doesn’t end there. No matter how large or small, any business that uses a website as a central hub of the marketing and sales operations takes lead generation very seriously. If there is one question that summarizes all of their concerns, then it is “Which platform is the most efficient, lead generation efficiency-wise?”
In other words, is lead generation Hubspot better than a lead generation on, let say, Shopify? It all boils down to the number of features, perks, and technologies one can access when launching and up- or down-scaling a lead generation strategy.
The available customization options, access to different lead generation channels, and the ability to gauge the crucial lead generation KPIs is precisely what makes each one of the available platforms unique. Join us today as we explore the lead generation efficiencies of different online platforms like HubSpot, WordPress, and more.
If you’re looking for creating an effective lead generation plan, I recommend to read our 4 simple steps to creating a lead generation plan.
WordPress was built around a straightforward idea – deliver a simple and yet powerful content management system so that both newbies and professionals can use it. WordPress is extremely easy to use. It comes with thousands of pre-built themes and plugins. On top of that, it is easy to manage it and scale it up or down. How does it perform in terms of lead generation?
WordPress enables you to pursue, execute, and monitor different lead generate strategies. The platform has complete support for email marketing. You can link any of the most popular email marketing services to launch extensive email marketing campaigns.
WordPress also comes with a massive list of plugins. Many of these plugins are built to improve the efficiency of lead generation. In a few simple steps, you can deploy professionally designed lead capture forms and use A/B testing to identify the highest performing forms.
There is also support for on-site retargeting, personalization, and analytics and reporting. Don’t forget that WordPress offers state-of-the-art blogging features. Comments included. Beside directly engaging with visitors who leave comments, you can add a comment redirect that takes them to a custom-tailored page.
The platform completely supports Google Analytics tools. You can use them to get even more detailed insight into website visitors, assess lead generation channels, and identify new conversion opportunities.
Add to this vast opportunity to insert pop-ups, capture forms, behavior-triggered options, and you have a platform with a very high lead generation efficiency. Not to mention the complete support for social media platforms, including Facebook, Twitter, Instagram, and Pinterest.
Perhaps the best way to assess the WordPress lead generation efficiency is to take a look at the CMS market share and global website market share statistics. At the moment, WordPress powers almost 40% of all websites online, 14.7% of which are the world’s most successful websites.
With all this in mind, WordPress is definitely one of the best lead generation platforms in terms of efficiency. It comes with and supports the integration of thousands of tools to help you run completely customized lead generation campaigns with high success.
HubSpot is one of the most popular inbound marketing platforms. It comes with a variety of tools. Beside inbound marketing features, HubSpot also specializes in Sales and Service niches. When it comes to lead generation, HubSpot doesn’t fall behind the other platforms on our list. In fact, it is one of the best tools to use to reach the leads at every stage of the funnel and come closer to your conversion goals.
HubSpot brings all the important tools on a silver platter to marketers. These tools range from the ones built to help you grow website traffic and generate leads to boost conversion rate and track the entire funnel on one screen.
The platform enables marketers to create content and publish it without any knowledge in coding. It applies to blog posts, professionally-designed landing pages, and forms. On top of that, HubSpot completely supports SEO. The platform generates real-time SEO suggestions to help you make your content more relevant to your target audience, thus helping you boost lead generation.
HubSpot integrates with social media platforms as well. You can use it to streamline content sharing on all your social media accounts –the analytics and reporting will help you gauge your reach and engagement rates in real-time.
To help you bring your ad-based lead generation strategy to another level, HubSpot delivers insightful data. With web analytics data, you can better understand your prospects, turn them into leads, and eventually into loyal customers.
There are plenty of case studies that confirm the lead generation HubSpot efficiency. In terms of lead generation efficiency, HubSpot offers promising results. It’s users were able to generate more high-quality leads and convert up to 76% of those leads into customers.
Shopify is a leading eCommerce platform. You can use it to launch an online store in a matter of minutes. While it has easy to use features and outstanding point of sale features, it also makes lead generation very easy. Let’s take a close look at the lead generation potential of the Shopify platform and features that enable it.
Many marketing experts see value in consistency and use it as a primary asset to devise long-term lead generation strategies. Shopify is not a platform that allows you to quickly launch and easily manage your online store.
It allows you to customize your online store to your own liking and offer consistent shopping experience across your shop. It will make shopping for your visitors more enjoyable and increase the chances of converting them into leads.
An efficient lead generation strategy has to be built around trust. You can start building trust with Shopify’s blogging features. Write relevant and informative content for your target customers, provide links to related products, and your readers will automatically become sales leads.
It only covers one side of Shopify’s lead generation capacity. There are also apps. Shopify has an app library. Some of the apps are completely free, while others come with a price tag. Anyhow, these apps can help you turn your Shopify online store into a lead magnet.
You can add responsive pop-ups, floating bars, social proof, upsell and cross-sell pop-ups to turn visitors into leads and capture more sales. There are even referral apps so that you can encourage your current customers to generate leads for you. Some case studies indicate that Shopify can help users increase leads up to a staggering 300% by using apps.
Wix brings a powerful synergy of AI and a standard template website builder. You can use it to build and launch stunning websites. It comes with hundreds of pre-built templates you can use out of the box. The platform also enables you to use a drag and drop editor and make your own templates. The ease of use is out of the question. However, how does Wix perform lead generation wise?
In 2018, Wix became so much more than a template website builder. The company introduced Ascend by Wix. Ascend is a suite of business management, marketing, and sales tools you can use with your Wix account. These tools can help you grow traffic, generate leads, and turn them into returning customers.
Aiming to stay on point with lead generation efficiency, Wix chose traffic for its first target. To boost traffic with Ascend, you can use Wix SEO tools and powerful Facebook and Instagram integrations. There is also the option to make and publish promotional videos. Thanks to Ascend, Wix also supports integration with Google Analytics, Facebook Pixel, Google Tag Manager, Google Ads, MailChimp, and many more.
Wix has an app market similar to the Shopify’s one. In the “Collect Leads” category, you can browse through all the popular apps used for lead generation. The apps allow you to integrate pop-ups, forms, and widgets with your Wix website. You can use specialized apps to efficiently leverage integrations with MailsChimp, Google Ads, and HubSpot CRM.
Wix also introduced the Marketplace, which serves as a sort of a freelancer portal. Businesses can use the marketplace to help individuals and other businesses design, develop, and market their Wix websites.
The powerful integrations will help you turn your Wix website, the central hub of your marketing operations. On the paper, things align perfectly. You can use multiple channels, use Wix Marketplace, and deploy various apps to generate traffic and leads.
How does it translate into the real world? Wix has become very popular nowadays. Some clients report Wix helped them boost their lead generation efforts by 100%.
Magento is a robust e-commerce platform. Most of the marketers pursue a variety of inbound marketing strategies to drive traffic to eCommerce websites running on Magento. It is because the platform may appear too technical for marketers to try an on-site lead generation tactic. However, with Magento 2.0 and increasing support, these constraints are a thing of the past.
The primary solution for lead generation and management on an online store powered by Magento are extensions. Magento is the world’s leading eCommerce platform. There are thousands of developers working on delivering out of the box solutions for marketing experts. These solutions are called extensions, and they are available via the official Magento marketplace.
Extensions allow marketers to track and segment the traffic on an online store. They can see whether the prospect has showcased the interest in a particular product or service. The prospect’s information is automatically saved and imported so that the marketing team can reach out with more details. With extensions converting prospects into leads and nurturing leads down the funnel becomes a streamlined process.
CRM-based extensions are capable of capturing information using a prospect’s behavioral triggers. For instance, you can segment leads by created wishlists, submitted contact forms, and abandoned carts. More importantly, the majority of CRM extensions for Magento enable marketers to integrate and use popular lead generation and management platforms, including Zoho CRM, SalesForce, HubSpot, MailChimp, and more.
Basically, the extensions make a robust and complex platform such as Magento easy to use even for marketers who have no technical knowledge. A quick look at the case studies reveals the true lead generation potential of Magento. Most of the case studies showcase the improvements in double digits.
WooCommerce is the most popular eCommerce plugin for WordPress. It has been around since 2011. Over the past few years, the WooCommerce developers have done a lot in terms of improving its lead generation efficiency.
The best thing about WooCommerce is that it uses WordPress as a platform to run on. It means that every lead generation feature available via WordPress is also available for WooCommerce users.
Since it runs on WordPress, you can install SEO plugins and use them to increase the visibility of your WooCommerce online store. You can even opt for WooCommerce specific SEO plugins to get even better results. WooCommerce generates pages using the WP engine, making it convenient to use plugins to generate more leads once you have enough traffic.
Opt-in forms are one of the most efficient ways to get those leads flowing. The platform also supports the use of promotional codes and freebies to help you generate more leads and capture their information.
Besides standard plugins for WP, there are also the ones built specifically for WooCommerce. These plugins will help you connect your online store with your social media accounts, add gamification to pop-ups, implement slide-ins, CTAs, and A/B test the vital pages on your website.
If you look at the numbers listed in the WooCommerce success stories, it is obvious that it can help you efficiently generate leads and run a successful operation in the eCommerce niche.
All the platforms we’ve listed have a great lead generation potential. Each one of them is unique, though. Choosing lead generation HubSpot over, let’s say, lead generation Wix is, in the end, a decision you will have to make. The information we shared with you will help you cross-reference your business and marketing goals with platforms’ lead generation efficiency so you can make a smart business decision.