People like answering questions, but they’re not too keen on answering surveys when they get them via eMail. That’s why you’ll need to take extra precautions to make your subject lines as snappy, attractive, and alluring as possible.
First impressions matter a whole lot, especially if you’re going to ask someone to fill out your survey – so that’s why the headline is as important as the content within, if not more.
To make this that much more straightforward, we’ve decided to vivisect the concept of survey subject lines and give you seven fantastic examples that you can use when you’re making your own, or just copy these if that’s your ticket.
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1. Question Form Subject Lines
Like we’ve said, people like awning questions. Different people will like answering different types and amounts of questions, and the occasional person will avoid answering as much as possible. Still, every good discussion is based on listening and responding.
Conversation skills make up the bulk of your subject lines and should be the driving force behind your survey pitch. Question-based subject lines immediately pose a question to the person reading them, which hopefully reels them in to check out what the body of content is all about.
Some good things to keep in mind if you want to make engaging survey subject lines are keeping them as brief, crisp, and straightforward as possible. Remember, goes for the part where you want to get the viewer interested in your content, not the content itself.
Instead of asking:
“Would you like to take a survey that will let us know what you think of our brand and the product you’ve recently bought?”
It would be best if you went for something a bit more personal and dynamic, such as:
“What do you think about our products?”
It’s snappy, it’s modern, and it’s everything that you need to reel that customer in.
2. Fully Personalized Subject Lines
Personalization matters quite a lot in any industry. APproaching your customer personally will give them a sense of importance and a sense of place, both of which will increase your chances of getting them to answer your survey. Personalizing your subject lines leads to a 41% increase in survey responses, which is an astonishing number.
Some good ways you can personalize your subject lines is to use names, titles, and jobs. Using your recipient’s name will make them feel like you’re addressing them, as will using their title or job description. Instead of asking:
“Hello fellow consumer, please answer our survey.”
What you should say is:
“Hello, Jonathan, could you answer our brief survey?”
It makes for a fantastic approach, and it will undoubtedly augment response rates.
3. Humorous Subject Lines
Everyone likes to have a little giggle from time to time, but bringing the funny factory to your survey subject lines might be the best thing you can do. It’ll make your email look and sound innately human, making it more appealing to consumers.
It will also be a great chance to establish some brand values, which can be comfortably patched and dressed up in a witty, humorous, and outright funny subject line.
For example, you should avoid asking:
“Dearest consumer, would you be so kind as to fill out this survey?”
Go for the young approach, and ask something along the lines of:
“Hey, you. Are you tired of boring surveys? Well, then you’ll love the one in this email.”
Companies such as Dollar Shave Club and Sephora have been using the funny subject line for a long time, and it has worked wonders for their eMail marketing. It might sound a bit tacky, but emojis work great for this as well.
4. Minimalistic One-Word Subject Lines
Minimalism is one of the hottest things in the world right now. eMail marketing aside, minimalism has found its way into fashion, architecture, and anywhere and everywhere you look. Even technology is taking a piece out of the minimalist book, and things are getting as subtle and as small as possible.
Back in the marketing world, minimalism can help you craft the best subject lines on the planet. Instead of forming overly long sentences such as:
“Hello, valued customer. We’d like to invite you to answer our survey formally.”
Form short, snappy, sexy ones, such as:
“BRAND_NAME has a survey for you.”
That will ensure that you’re not boring people and that your surveys yield response rate results.
5. Lists and Numbered Subject Lines
Making numbered subject lines will give your subject line a sense of professionalism. While this isn’t the best idea for all applications, it does work wonders if people are looking forward to answering your questionnaires.
An excellent way to approach numbered lines will ultimately depend on what you’re trying to convey, so it’s pretty case-specific. A generalized board example would be writing:
“Get 40% off of our product range by doing this survey.”
Although it’s an excellent way to use numbers in your subject line, the key is not to get carried away and write something vague, boring, and long, such as:
“If you do this survey, we will be more than happy to give you a 40% discount on all our products.”
6. Notification Subject Lines
An excellent way to make someone take part in your survey, or anything you throw their way, is to let them know that you have one in store for them. It’s practically that simple. All you need to do is include subject lines that notify people that you have a survey for the – simple, quick, and snappy.
So, instead of being vague and writing:
“We have something for you that you might enjoy.”
Try to present your notification content as directly as possible by writing something along the lines of:
“We’d like you to tell us about your purchase on our website.”
7. Urgent and Shocking Subject Lines
Shock sells, and it has been trading for as long as the media has existed. People are always looking for something that will instill a sense of urgency and shock them into consuming whatever you throw their way. You can play on this by adding a little controversy, a little pizazz, and a little urgency to your subject lines.
A prime example of this would be writing:
“You don’t want to miss out on this…”
“We need to talk about something…”
These are snappy, instill a sense of urgency, and will ultimately make your correspondent open your email.
Making a subject line is simple – masterfully crafting a subject line that will directly translate into engagement isn’t. With the information and tips provided above, we’re pretty sure that you’ll have an easy time making a subject line that stands out and that serves you well.
If you can’t find the time to create your very own company-specific or survey specific subject lines, feel free to use any of ours provided above.