Testimonials and reviews are your business’s best asset that you can use generate leads and sales. One great testimonial can bring in several new customers because 88% of consumers reported that they trust online reviews and testimonials and consider them before making an online purchase.
In another survey, 92% of consumers reported that they read customer testimonials specifically when planning to buy a product. Your ideal customers’ buying decisions are influenced by testimonials and reviews and that’s why a testimonial page on your website is one of the best ways to generate sales.
Why a testimonial page?
It will make it easier for your target audience to access and read reviews from existing customers without having to search for them. You can show them what they’re interested in with a great testimonial and review page.
If you don’t have a review page yet or you’re looking for ideas on how to create a perfect testimonial page to generate sales (and leads), I’ll share 6 excellent testimonial page examples for inspiration.
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Bizzabo is an event software that has a good review example page. Their testimonial page is well-designed and has an awesome feel. The best thing about their review example page is that they have featured different types of reviews and testimonials such as customer review tweets, text testimonials, case studies, and they have also featured their Capterra review ratings.
A review page like this can provide potential customers with answers to their queries that they may have related to your product. Adding different formats of reviews ensures that ideal customers can access their favorite type of review (e.g. video testimonials, tweets, etc.). The idea is to provide everyone with something on your review page.
mHelpDesk is a field service software that has a nice customer review page that features a lot of video testimonials, in-depth customer testimonials, and case studies. They have added images of badges from various reviewing sites on the testimonial page.
What’s great about mHelpDesk’s testimonial page is that they have focused on video testimonials that are real reviews by their clients. People love interacting with video reviews as opposed to other forms of reviews.
The testimonial page, however, isn’t well-designed though. This is one area where mHelpDesk lacks. Redesigning the page will help them drive more sales.
FreeAgent is accounting software that has a dedicated review page. It’s not customer testimonials but press mentions. They have pasted excerpts of reviews published on other sites with a link to the resource.
The reviews are from credible sources so it definitely helps FreeAgent drive sales. It is a good review example where you focus on getting reviews from credible websites and bloggers. Of course, it isn’t as easy as getting a review from a customer but it definitely pays off.
There is though one issue that the review page isn’t optimized. It gives a look of a blog which makes it hard for visitors to figure out what exactly they’re looking at.
ZenDesk needs no introduction. It has one of the best testimonial pages out there that features a customer story which is currently Airbnb’s success story with ZenDesk. This is a great way to get visitor attention by showing them how you helped your customers succeed.
Since ZenDesk is a large-scale tool that has been in business for years, therefore, it has a massive collection of case studies. It won’t be possible for you to create such a gigantic testimonial page but you can learn a lot from ZenDesk.
You need to convert customer reviews into interesting case studies that deliver value to the readers instead of a mere testimonial. If you read any of the stories on ZenDesk’s testimonial page, you’ll see that they have published long-form case studies that show you how to make ZenDesk work for your business.
HootSuite has developed a gigantic collection of case studies that are all based on customer reviews and testimonials. They have designed their testimonial page much like ZenDesk. All the reviews are converted into long-form case studies that show readers how they can succeed with HootSuite.
What I love about HootSuite’s testimonial page is that they don’t focus too much on the features of their tool rather they focus on benefits and results that their clients achieved. This is a great way to design your testimonial page. You don’t have to focus on features of your product rather focus on how it will solve your audience’s problem.
HootSuite has converted all the testimonials into case studies that are all now part of their resource page. You don’t have to necessarily create a standalone testimonial page rather you can incorporate it into your blog so as to increase visibility.
If you have to copy a testimonial page, copy HubSpot’s case studies page. It is one of the best testimonial pages around that’s not only well-designed but it delivers great value to the readers. The case studies are focused on the results that their clients achieved.
The case studies are available in the text as well as video format. This is a great way to drive sales and interact with potential customers. Those who are interested in video testimonials can watch a video while others can read the case study.
The testimonial page is well-designed and has a lot of graphics and vectors. When you use graphics and images, it gets easier for readers to skim content and get to the point quickly.
Another amazing thing about HubSpot is that they post photos of their clients that aren’t headshots. They post large photos that stand out from the crowd. This is one great way to show potential customers that your previous clients are really happy.
There isn’t any single best way to create a testimonial page. You can get ideas from these 6 good review example pages or our own testimonial pages. Design your own customer testimonial page with a focus on benefits of your product (instead of features), use real photos of your customers, provide both video and text reviews, convert reviews into case studies, and design your testimonial page smartly.
If you would like to have help with testimonial page design or even generating the testimonials in the first place, try our free trial!