Customer testimonials are essential for your business. They’re a great marketing resource that will hardly disappoint you. A survey by BrightLocal found that 88% of consumers trust online testimonials and consider them as much as personal recommendations that they can’t refuse.
A great customer review can bring in hundreds of new customers. In order to get compelling testimonials from your customers, you should know what questions to ask for a testimonial and how to craft a persuasive yet natural testimonial to drive sales.
Asking right and appropriate questions will help you design testimonials that are really effective. The questions you ask shape the review and that’s what matters the most when it comes to driving conversions via customer testimonials.
To be completely honest. There are just general questions you can ask. When we do testimonials for our customers, the questions are never from a template. But our professionals have a lot of experience on asking questions for testimonials so it is a different case. Also it is good to remember that questions that should be asked for employee testimonial differ greatly.
But to the point, here is some questions you can ask when doing a testimonial, or use as ideas for creating the right questions for you.
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15 Crucial Questions to Ask For a Testimonial
Here is a list of 15 questions that you can ask for a testimonial or a review in order to increase conversions.
1. How did you find our product?
This is an important question that will help others (who are interested in your product or might get interested in reading the testimonial). By sharing how a customer finds your product and how he ended up purchasing it will guide others and it will help your marketing team in identifying the conversion channel.
2. Why did you choose our product specifically amongst others?
It will make your product stand out from the crowd. The customer will compare your product with its competitors and will specify one or more features that were impressive than other similar products.
3. What was the biggest hurdle that prevented you from buying our product?
This question will solve two issues.
First, it will help other customers in overcoming problems that they may face during the purchase phase. When an existing customer will share the hurdle, he will also share the solution or technique to overcome the hurdle.
Second, you’ll be able to identify issues that restrict potential customers from buying.
4. What is the best thing about our product that you love the most?
When an existing customer shares the best thing about your product which could be its package, customer support, ease of use, etc. It will persuade others. It will also highlight one big feature that your product is best at.
5. What is the single feature that exceeded your expectations?
This question is an extension of the previous question where you specifically talk about a feature that customer loved the most. In the previous question, the best thing isn’t necessarily a feature of your product so you have to ask this question to highlight your product’s best feature.
6. Explain the benefits that you get from using our product?
This question will cover the benefits that users derive from your product, it’s not just about features. It’s essential that users share the benefits that they received after using your product.
7. What was your biggest problem that our product solved?
This is one of the most important questions that you should always ask. People use your products to solve a problem they’re facing. In response to this question, customers will share the biggest problem that your product has the potential to solve. This will encourage others who are facing a similar problem to opt for your product.
8. What was it like before you purchased/used our product?
This question is related to the previous question and is focused on the customer’s life prior to using your product. When a customer will share his life experience that he used to have, a lot of people will be able to relate to it. This question is extremely useful in terms of establishing an emotional connection with the viewers.
9. What results did you get from our product?
This is an extension of the previous question where the customer will specifically talk about how your product helped him change his life. You need to ensure that the customers share his before and after experience here. The life prior to using your product and how the results have changed his life.
10. Are you still getting the same results?
Again, this is in continuation of the previous question where the customer needs to share his views on the results received after using your product. The idea is to make potential customers realize that your product delivers long-term results.
11. How did our product change your life?
This question is related to general changes in the customer’s life that he experienced after using your product. When you face a problem, it disturbs your life in several ways. When customer will explain how your product indirectly improved life, it will help others in making a decision.
12. How smooth was the buying procedure?
In response to this question, the customer will share the actual procedure he used to purchase your product. It will be used by others as a guideline. It will also help you find and fix issues in the buying process that might be leaking sales.
13. How was your experience with our brand?
This question is focused on the user experience that your brand offers. When a respondent will share his good experience with your brand, it won’t just highlight your products but it will improve your brand image as a whole.
14. Will you recommend our product to a friend, relative, or a colleague?
This question is directed towards the people who are watching or reading the testimonial. If the customer is willing to recommend your product to his social circle, it definitely means it is worth trying.
15. What’s the main reason that will persuade you to recommend our product?
This final question emphasizes the main reason that makes your product stand out from the crowd. It provides viewers with a final opportunity to proceed with the purchase. The answer to this question acts as a powerful CTA.
Conclusion and the problem
There is a lot of different questions you can ask, but to be completely honest. The questions themselves are not the most important thing. The way the questions are being asked and who is the person asking the questions can be even more important.
One thing we have noticed when we have done testimonials for over 1000 different companies, there is a huge difference if someone completely outside the company asks the question, in comparison to someone from the company asking them.
If someone from the company is asking the questions a lot of the times, it already creates some subconscious limitations and the best answers don’t even necessarily come out.
So on top of the questions, remember to focus on creating the right environment.