Trustmary is a tool for 1. measuring NPS and collecting feedback, 2. converting feedback into reviews and testimonials (including video), 3. improving website conversions with reviews and other social proof content with demonstrated results by a/b tests. The primary value comes from the seamless and automated flow starting from NPS and leading to improved website conversions. Trustmary was founded in 2015 in Jyvskyl, Finland having offices also in Stockholm, Sweden and Minneapolis, USA.