Getting customer testimonials for your business is essential. They help you generate leads and sales. According to BrightLocal, an average consumer reads as much as 10 reviews before trusting business and an average consumer spends 13 minutes and 45 seconds reading reviews before finalizing a product.
That’s how important reviews and testimonials are for your business. How to get testimonials that will help you boost conversions and build trust? If you don’t have enough (or any) testimonials, getting started might be a bit challenging.
Here are some ways on to get testimonials for your business, brand, website, product, or service:
1. Surveys with our tool
We have build our tool exactly to get new testimonials and have experience from working with over 1000 clients. You can use our survey tool to gather testimonials in text or video formats and embed them to your website automatically using our embed tool.
Surveys are usually the best approach to getting testimonials. Just ask your customers directly. Conduct a survey or conduct interviews with a few loyal customers.
Surveys are easy-to-administer, therefore, it should be your top priority.
One option when you need in-depth reviews from customers is to conduct customer testimonial interviews.
The best thing about this technique is that it lets you drive the testimonial. You can ask questions from customers that you want. You can shape the review as per your needs. For instance, if you want to focus on product features, ask relevant questions. If you want to focus on packaging, ask packaging-related questions.
When we do high quality video testimonials the testimonial is produced partly with an interview.
3. Review Sites
Have you created your business account on niche review and testimonial sites? Do you check third-party sites and forums where your consumers can share their testimonials?
Review sites are one of the places where you can find testimonials. Yelp is the one of the examples where consumers might post reviews of you. You need to create accounts on all the review sites especially niche review sites.
There are certain review sites that work for all types of businesses like Google, Yahoo Yelp, and business directories. While there are several niche review sites where specific businesses can register and get testimonials. Think of Capterra which is home to business software and apps. It is a niche review site for business software. Businesses register their apps and consumers leave their reviews on the site.
The biggest benefit of getting your business or product registered on any review site is that you get exposure. Consumers might not post a testimonial on your website but a lot of them will happily post a review on Google Maps.
Because Google Maps is visited by millions of people every single day, it asks users to share their review once they visit a place, it has a scoring system, and Google Maps is trustworthy.
4. Social Mentions
A lot of customers publish testimonials all over the internet without realizing that they are posting a review. People, for instance, talk about their experience with different products in forums. Others might talk about your brand in Facebook comments for a post. And there are others who might mention your product or brand in a blog comment.
These unsolicited reviews from your customers are often found all over the internet. You might not know about these but people surely talk about your product directly as well as indirectly. If you generate sales, you have unsolicited testimonials.
Here is what you need to do to get testimonials by active social listening:
Step #1: Find Unsolicited Testimonials
You need to find all the testimonials that you didn’t ask for. The easiest way to find them is by activating Google Alerts. Create alerts for your brand name, URL, product names, and all the possible keywords and phrases that are specific to your brand or product.
Alternately, you can use Mention which is a powerful social listening tool that will do much better than Google Alerts. You will be notified whenever someone mentions your brand or product.
This is the easiest way to find almost all testimonials and reviews that are unsolicited.
Step #2: Publish Them to Your Website
Handpick testimonials and republish them to your website and social media with a backlink to the original source. Of course, you need to first take consent from the customer. Get in touch with the customer and say something about the review.
Contact the customer privately and ask if you can publish their testimonial on your website. Most of the customers will be willing to do so. You can consider compensating them in the form of a discount coupon or a gift card. Ask them if they can write a detailed testimonial and make it better?
The idea is to take testimonial and use it in your marketing.
Getting testimonials for your business isn’t really a big deal as long as you just do the work needed. Just ask and make asking part of your processes.
In the end you have to remember that the way you use testimonials is much more important than how you get them.