It’s a pretty well known fact that one of the best ways for us to learn is through a mentor. Someone who can guide us through the tough times, provide advice and answer our questions is absolutely invaluable no matter what industry you’re in.
The good news is, and thanks to social media, we’re more connected than ever to this kind of advice, and you can find a wealth of information from experts giving away their tips for free! Today, we take a look at some of the best consultants working in the conversion rate optimization field, the kind of advice they can give, and why to follow them on social media.
1. Sean Ellis – Founder of GrowthHackers
Sean is an all-round marketing guru who has written dozens of articles, blogs and books aimed at helping businesses perfect their marketing strategies. In his work on optimizing conversion rates, he’s broken down the kind of common mistakes people make and how to fix them.
He also runs a podcast, holds Zoom events and regularly posts about improving your conversion rates.
Best article: 10 Conversion killers and how to fix them
2. Joanna Wiebe – Founder of CopyHackers
Joanna is a conversion expert with more than 10 years experience in the industry. She has a very niche focus and helps organizations optimize their conversion by perfecting their copywriting. She teaches people to create the perfect copy to reflect their business, and provides advice on using your writing skills to convert more sign ups and sales.
Best Article: 10 KPIs for conversion copywriters
3. Rich Page – Created his own conversion optimization tool
Rich is a conversion rate and web analytics expert who has created a free conversion rate optimization toolbox. He also regularly writes articles on how to improve conversions, and is the author of ‘Website Optimization: An Hour a Day” in which he outlines how to build a website that will captivate visitors and increase conversions.
Best Article: The ultimate guide to conversion rate optimization
4. Talia Wolf – Founder of GetUplift
Talia is a conversion rate expert with more than 10 years in the industry. She regularly gives talks, offers free learning materials and posts articles on the best ways to get the most out of your marketing efforts. She also runs her own conversion rate company and can provide tailored plans for those looking for more specific advice.
Best article: Optimize your website for conversions
5. David Cancel – CEO at Drift
David is the CEO at Drift, a leading marketing and sales platform that helps drive conversions. As well as regularly tweeting the latest marketing news and advice, you can find a wealth of free information over on his website and via his podcast, ‘Seeking Wisdom’.
6. Matt Heinz – Founder and CEO of Heinz Marketing Inc.
Matt is a true industry expert when it comes to optimizing conversions. His Company, Heinz Marketing, offer services in sales pipelines, marketing and lead management. You’ll find him making regular updates to his social media platforms, as well as running a weekly podcast where you’ll get some great business advice.
Best Article: Follow up steps to increase conversions