People tend to follow others especially when they don’t know what’s the right behavior for a specific situation. For instance, when you are in a bank and you see people standing in a queue, you will stand in the queue because that’s the right behavior to follow in that situation. You then visit a different bank next week and this time people aren’t standing in a queue, you won’t ask them to make a queue rather you will stand with them.
This human behavior is explained by social proof which states that people undertake behavior that’s acceptable in a given situation. Humans are imitators. As much as 95% of people are imitators and a mere 5% are initiators. This shows how powerful and influential other people’s actions are for persuading someone to take action.
Social proof is widely used in marketing to generate sales. Research shows that more than 92% of consumers trust recommendations from friends more than advertising. Another study found that customer testimonials increase the conversion rate of a sales page by 34% and 97% of consumers say that online reviews influence their purchase decisions.
Social proof is one of the best ways to increase conversion rate, sales, revenue, and brand trust. There are several types of social proof that businesses use including customer testimonials, celebrity endorsement, reviews on third-party sites, social media shares, and more. (Collect customer feedback and testimonials for your business. Try Trustmary for free!)
Here are the best social proof examples from the internet to inspire you so you can do even better to persuade your audience.
1. Video Testimonials
Video testimonials from customers, celebrities, experts, and influencers provide your business with some of the best social proof. Videos are authentic, mainstream, and trustworthy. Video testimonials are very common and are used by brands of all sizes. Here are a few inspiring social proof examples of video testimonials:
Herschel team has shared this HootSuite video testimonial which is a perfect example of expert social proof. Herschel followers and other small brands struggling to use social media for growth will inspire from this testimonial and will end up using the same tools.
Not only that they have talked about HootSuite but the testimonial shows Herschel team using HootSuite practically and how it has helped them with growth.
Felder Group is a leading woodworking machine manufacturing company. This customer testimonial showcases their machine, its uses, and the benefits. The testimonial targets a specific audience effectively. The customer shared his complete story, how the machine helped him, and discussed the major benefits of using the machine.
Notice that the video testimonials are professionally recorded. These types of testimonials boost brand image and are appealing. You can create these types of amazing testimonials using Trustmary video testimonial collector. Read more about it here.
Quotes or text testimonials are the most popular testimonials among marketers for the fact that they are extremely user-friendly. It’s hard to convince a happy customer to come to the studio to record a video testimonial for your company. Sharing a simple text testimonial is straightforward. Your customers can send these through email or using a tool like Trustmary testimonial tool for texts. It lets you collect testimonials easily and quickly for your business.
Here are the most inspiring social proof examples of text testimonials:
Zoho has created a customer testimonial page where it showcases both text and video testimonials from its customers. These are very detailed testimonials (rather case studies) that are available to download in PDF. The testimonial doesn’t just quote the customer, but it shares the complete story and background.
Bizzabo features customer testimonials on a dedicated page. The testimonials are captured from Twitter and appear as-is. The ID of the customer is also shared which makes these testimonials verifiable. It is a perfect approach to sharing quotes from customers. Make these verifiable by sharing customer photo, link to social media account, name, company, designation, and other details.
3. Customer Reviews
These are reviews or ratings that are usually published on third-party review sites such as Yelp, Google Maps, Trustpilot, and others. If you want to get star-ratings from these sites, you have to get your product published there. For instance, if you want to have reviews from Trustpilot, you have to register your product with them to start getting reviews.
Once you start getting reviews, you need to share them with your customers via email, on social media, your website, and other channels. Here are the best customer review examples:
Payoneer has embedded its Trustpilot rating in the email footer that it sends to its customers. This rating shows how popular Payoneer is among customers. It is a perfect way to share ratings and reviews with your potential customers via email.
Hyve shares customer reviews from Trustpilot on its LinkedIn account. It is another perfect social proof example of how to use customer testimonials and ratings to persuade potential buyers to take action. It’s a simple yet effective technique of sharing customer reviews from various review sites with your audience. Simply share reviews on all your social media accounts.
4. Celebrity Endorsement
Nothing works better than celebrity endorsements because they have a huge fan following which brings your product and brand in the spotlight almost immediately. Imagine a celebrity with over a million followers shares an image of your product. You’ll love it, right?
Though expensive celebrity endorsements are the best social proof examples out there. Here are the ones that will inspire you:
Ellen Degeneres used Samsung Galaxy Note to take the selfie. The tweet received more than 3 million retweets in just two days. Samsung was the official sponsor of the event so everyone noticed that the selfie was taken from a Samsung smartphone.
Revlon is known for its celebrity endorsement campaigns. Emma Stone is wearing Revlon products, and this will surely make Emma’s fans to buy and use Revlon products. The endorsement doesn’t necessarily mean talking about the brand or sharing a quote but a picture with a product is more than enough.
Social proof examples are everywhere from social media to TV to newspapers to blogs and beyond. The widespread usage of social proof and testimonials is a clear sign of the fact that it works. Getting social proof and using it smartly to drive sales and engagement is what your brand should master. Else, you won’t stand a chance to compete.